1.
ENGAGE
On the ground research to understand the internal dynamics, risks and opportunities to frame the problem
Conduct detailed interviews to deeply understand the problem and its drivers from those experiencing it, across various levels
3.
COLLABORATION
A critical step involves ground truthing the results to see if the understanding makes sense and then, using those results, co-developing practical solutions
5.
BUILD
Provide support to build values-driven, stronger and more effective conservation organisations
This often involves seeking expertise from other fields for tried and trusted approaches used in similar contexts
2.
UNDERSTAND
Thematic analysis to describe the findings from a social-ecological perspective
Package the results in simple understandable ways
4.
DEFINE
Defining the "Just Cause" for the organisation - a specific vision that provides direction, inspires sacrifice and to endure not just in the present but for lifetimes beyond(1)
REFERENCES
(1)Sinek, S. (2020). The infinite game.